Happy was considered the first 24 hour music video. users logged on to a different clip worldwide related to the time they visited. Exchanged was actively encouraged. Cross-media convergence was used to promote the "Despicable me 2" movie.
It featured many celebrities all around LA
The music edit of the 24 hour version was realeased onto Youtube a few weeks later.
Shot using stedicam from French production team "We are LA"
It was an active embrace of digital technology. Parodies and tributes were actively encouraged.
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