Friday, 21 July 2017
Thursday, 20 July 2017
Wednesday, 19 July 2017
Happy Facts
Happy was considered the first 24 hour music video. users logged on to a different clip worldwide related to the time they visited. Exchanged was actively encouraged. Cross-media convergence was used to promote the "Despicable me 2" movie.
It featured many celebrities all around LA
The music edit of the 24 hour version was realeased onto Youtube a few weeks later.
Shot using stedicam from French production team "We are LA"
It was an active embrace of digital technology. Parodies and tributes were actively encouraged.
It featured many celebrities all around LA
The music edit of the 24 hour version was realeased onto Youtube a few weeks later.
Shot using stedicam from French production team "We are LA"
It was an active embrace of digital technology. Parodies and tributes were actively encouraged.
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